Client: PETRONAS Motorsports
How can a corporation engage grassroots communities and inspire the next generation? By using their long-term investment in talent, team building, and developmental initiatives. This ongoing campaign serves as a beacon of inspiration, illuminating paths of opportunity for the next generation. Like a marathon runner pacing steadily towards the finish line, this initiative continues to gather momentum, fueled by a collective vision of a brighter, more inclusive future.
2017 Campaign
PETRONAS SPRINTA x PENGEJAR IMPIAN Ads
PETRONAS aimed to promote SPRINTA by honoring the local team in MOTOGP. The advertisement focuses on the product's essence and mirrors the riders' journey in the PETRONAS SPRINTA team. It depicts their challenges and hardships, but highlights their unwavering determination to reach their current position.